Privacy Policy

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This privacy policy explains:

How we obtain information that can be used to directly or indirectly identify you (“Personal Data”)
The types of personal data we collect
The reasons we process your personal data
The rights you have relating to your personal data
Who we may share your personal data with
Our legal bases for processing your personal data

Controller’s Contact Details

Lael International is the controller for personal information we process, unless otherwise stated.
Our address is:
SIIXX Ltd
167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF
Data Protection Officer
You can contact us at hi@lael.homes or using the postal address above.

How Do We Get Your Information?

The vast majority of personal information that we process is provided to us directly by you for one of the following reasons:
You have enquired about one of our services, including purchasing a property with us
You have attended or requested tickets to attend one of our events
You contacted us over email, telephone, or social media
You have subscribed to our email newsletter
You have applied for a job with us
You represent an organisation that we work with or wants to work with us
We may also receive information indirectly, in the following scenarios:
You have made an enquiry about a property or service through one of our marketing providers (e.g., Rightmove, Zoopla, etc.) or through one of our developers
You have purchased one of our properties through a third-party agent
A friend or relative has referred you to us, as you are interested in purchasing a property or service from us
In addition, as you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our cookie policy for more information.

What Information Do We Collect?

We may collect, use, store, or transfer different kinds of data about you:
Identity Data: Including first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, and gender.
Contact Data: Including address, email addresses, and telephone numbers.
Financial Data: Including bank account details.
Purchase Data: Including details about payments to and from you, and other details of products and services you have purchased from us.
Technical Data: Including IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Usage Data: Including information about how you use our website, products, and services.
Marketing Preferences: Indicating whether you would be interested in receiving marketing from us and your communication preferences.

Why Do We Use Your Information?

The way we process your information will differ depending on the reason you provided it to us. These include but may not be limited to:
Assisting you in identifying suitable properties
Processing your reservation of a property
Protecting agents and preventing fraud
Providing and communicating our services
Operating and improving our website and other online services
Assessing and processing your application for a job
Complying with legal obligations

Email Tracking

Marketing emails we send contain a tracking pixel that allows us to gather basic information. This information tracks certain events regarding our emails only. These events include but may not be limited to:
Email open
Email click
Email views
Email read

Your Data Rights

You have the following rights to your personally identifiable information in accordance with the GDPR. Please note that we will only comply to the extent required by law and, if it is legally required to keep your details the way they are, we will be unable to comply with your requests.
To exercise any of these rights, please contact hi@lael.homes.
Right of Access
You have the right of access to your personally identifiable information that we hold. This includes:
Why we have your details
What we do with your data
Who has access to your personal details
Where we may transfer your details
What types of data we have
How long we intend to keep your data and why
Whether we use your data for profiling and automated decision-making
What security measures we have taken if we store your data in a different country or with an international company
Right to Rectification
If you think that information we hold on you is inaccurate or incomplete, you have the right to request that we rectify it.
Right to Erasure
If you no longer consent to us holding your information, you may request that we delete all of your details from our systems. However, we may have legal obligations which mean we are unable to delete some or all of your details.
Right to Restriction of Processing
You have the right to request that we stop using your data in a particular way, for instance for marketing purposes.
Data Portability
You have the right to ask us for a copy of data that you have provided to us, in order to transfer it to another organisation.

Who Do We Share Your Details With?

We share your details with selected service providers who help us to provide our services to you. These companies are as follows:
Pipedrive
Adobe Echosign
DocuSign
HelloSign
Microsoft
Experian
Mailchimp
Google Analytics
WeChat
Line
WhatsApp
Twitter
Facebook
We also use the following services:
Google Tag Manager
Cloudflare
Tawk.to
Pardot
Google Analytics
Trello

Lawful Basis for Processing

We process your information under one or more of the following bases:
Your Consent: When you request information from us, join our newsletter, or purchase a property, you provide your clear and unambiguous consent to us processing your personal details for this purpose.
Contractual Obligations: We will process and use your personal details to fulfil our contractual obligations so we can provide you with your requested products and services.
Legitimate Interests: We will process and use your personal details to carry out and improve our products and services, send you marketing communications, conduct risk assessments, prevent fraud, manage suppressions and opt-outs, perform web analytics, and provide cloud storage and backup.
Compliance with Laws: We will process and use your personal details to comply with legal obligations under applicable laws.

Cookies

Our website uses a number of different cookies for a variety of reasons, but primarily we use them to analyse our web traffic, to see who refers the traffic to us, and to analyse user behaviour on our website in order to improve your experience. We also use cookies for social media and advertising purposes.
Note that you may visit http://www.aboutads.info/choices or http://www.youronlinechoices.eu/ to learn about the options that some of the third parties we work with offer for opting out of certain ad-targeting activities. You will need to visit those websites from each browser and device that you would like to be covered by your opt-out. Because the opt-out tools may depend on cookies, you may need to visit these sites again to reinstate your preferences if you delete your cookies.

Complaints

If you would like to raise a complaint over the way that Lael International processes your information, do so in the first instance to the Data Protection Department at hi@lael.homes.
If you are unsatisfied with the way your complaint is handled, you can contact your country’s Data Protection Authority, if applicable. In the UK, this is the Information Commissioner’s Office.

Changes to This Policy

We regularly revisit this policy and update it from time to time. This policy was last updated in March 2025.